ConExpo 2023 was filled with new technology and innovative solutions to the construction industry. Mann + Hummel relied on the team at WRX to design an engaging and interactive booth to find a method to stand out among the exhibits. Mann + Hummel turned to WRX to design and build their 30′ by 30′ booth as they sought to increase their visibility and promote brand recognition at ConExpo 2023.
Since WRX and Mann + Hummel started working together in 2017, the creative process has only become more collaborative and fruitful, with concept and strategy moving smoothly into design and fabrication.
For this year’s event, the WRX creative team began from an open-plan concept that would allow Mann + Hummel reps to easily engage with attendees and demonstrate the company’s portfolio of solutions. The booth also featured captivating product displays, an interactive touch screen and a very fun photo-op element for attendees. While visiting the booth, they could snap a picture of themselves sitting on a king’s throne inspired by Game of Thrones—except this seat of honor was built completely from Mann + Hummel filters!
The Mann + Hummel booth at ConExpo was a resounding success. The WRX team was able to effectively communicate the story of who Mann + Hummel is today and how Mann + Hummel is changing to better serve their customers.
Attendees found it easy to move around the area and were inspired to learn more about Mann + Hummel’s story. Both attendees and clients gave overwhelmingly positive feedback about the space.
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