After decades of holding the RV Aftermarket Conference in Louisville, in 2019 RVX was completely rebranded as part of a venue change to Salt Lake City. Needless to say, the team at Keystone, whose brand is synonymous with innovation and quality, wanted to leave an unforgettable impression at the new show. As part of that bold initiative, Keystone enlisted WRX to tie in the theme of the Salt Lake City’s majestic Rocky Mountains with their latest product launch at the conference.

Our Solution

WRX designed the 80’ x 110’ booth to provide ample traffic flow while highlighting Keystone’s new product rollouts and gold-standard customer service. But the exhibit’s star attraction was an enormous tank showcasing Keystone’s waterproof floor, which remained submerged for the entire conference, leaving onlookers in awe.

Our REsults

Keystone’s booth stole the spotlight at RVX, attracting a constant stream of visitors eager to explore the submerged floor and get to know Keystone’s impressive RV lineup.


Dream. Build. Amaze. With WRX, we tell your brand’s story with exceptional design. We craft imagination and unforgettable brand experiences. We are WRX. Ready to start your journey?